CKO Fitness Franchise Moves Up 68 Spots on Entrepreneur’s Franchise 500 List

January 28, 2012
Rich Rosso, CKO Kickboxing Director of Franchise Development, speaks at their weekly company management meeting about increased lead flow and lead quality. Rich says, “these leads are the result of being listed as a top Fitness Franchise in Entrepreneurs Franchise 500.”

With the implementation of their 6-step discovery process, Rich says “we have the ability to walk prospects through a step-by-step educational matching process. This process has been developed to establish whether a prospects needs and qualifications align with a Franchise System. Once this has been established, we then match them to a Fitness Franchise. If Fitness is a good option for them, we continue our calls and see if CKO Kickboxing is a good fit for them.”

Says Rich, “Just selling a franchise isn’t what will get CKO Kickboxing to the next plateau in their growth. It’s actually partnering up with the right individuals that want to grow with us and make this fitness franchise a household name. Letting a prospect know you have a 5-step educational (no-pressure) process, allows them to relax and know all their questions will be answered. It gives CKO an opportunity to get to know them, and them to know us. This is the key to awarding franchises and you can’t really learn enough about anyone from an application.”

Rich says “I have a very flexible schedule and currently, I am scheduling 20-minute calls to establish a prospects initial interests.”

Feel free to contact Rich at 800-489-1964 or